OVERVIEW
Inspire is on a mission to transform the way people access clean energy—accelerating the world toward a net zero carbon future.
As Inspire’s Lead Brand Designer, I refreshed and maintained our brand guidelines across various channels including digital, retail, direct to consumer, and B2B.
TEAM
Creative Director, Greg Beck
Junior Designer, Jackie Kao
Product Designer, Emerson Ward
MY ROLE
Branding
Art Direction
Typography
Color
Layout & Composition
Photography Direction
Activation
Print Marketing
Digital Campaigns
Social Content
Retail Displays
Internal Activation
An identity to defy its competitive landscape.
Inspire sits among a sea of green and blue clean energy companies. We crafted the pink-dominant gradient to place Inspire on the opposite end of the color spectrum.
Cross-channel scalability.
Inspire has built a wide network of acquisition channels. Members can sign up via our app, website, retail activations, or even a door-to-door rep. We needed to ensure the Inspire visual identity worked across digital products, print materials, retail displays, and so much more.
SMART HOME TECHNOLOGY
