OVERVIEW

Casco Botanical is a boutique cannabis grower located in Casco, Maine.

I worked with their founders to craft a visual identity from scratch; something designed to buck the trends of cannabis companies that came before. An aesthetic that would feel unique, premium, and trustworthy.

Completed in partnership with Emerson Ward

MY ROLE

Branding

Positioning
Creative Direction
Visual Identity
Tone of Voice

Activation

Photography
Packaging
Website
Social Strategy
Infographics
Investor Decks

Brand Pillars

Research-Based

From seed to bloom, we dig deep into our approach. Every decision is made with care for the Earth and plant in mind.

Botanical Wisdom

Cannabis is a novel industry built upon an ancient plant. Blending modern day practices with tried and true wisdom, our methods set a new standard. Some things only time can sow.

Quality for All

Everyone can be a connoisseur and quality is for all. Beauty, aroma, and sensation—we grow for the best experiences, and we want to share them with the world.

IDENTIFYING STRAINS

According to experts, the traditional indica and sativa labels inaccurately describe the effects of a strain.

This encouraged us to lean heavily into educational content and infographics to guide consumers through their consideration and purchase processes.